BBA (Bachelor of Business Administration)

Doon Group of Institutes

BBA stands for Bachelor of Business Administration. It is a Bachelor’s Degree course that focuses on management and administration studies. It is an undergraduate level course which can be done by the students after completion of their 10+2 education. Bachelor of Business Administration is a very popular Undergraduate Degree in India. BBA is gaining popularity in India. To apply for the course, a candidate should have to clear their 10+2 examination in any stream with minimum of 50% marks.

The program of BBA contains both practical as well as theoretical classes. In this course the students are exposed to live projects along with the theory classes. The students also assigned live assignment based on the industrial practices. The Course duration of BBA is 3 years with (six semesters).

Specialization offered at our Institute in BBA Course

  • Marketing
  • Finance
  • Human Resource Management

BBA graduates may work as management professionals in many sectors. If you analyze the hierarchy and structure of any industry or organization, you will be able to notice that management professionals are the ones who oversee the functioning of the whole industry or organization. Management professionals possess skills and traits like leadership, vision, planning skills, HR skills, communication skills, finance and accounting skills etc. Such skills are essential for running a company, organization or industry. For any organization or industry to function smoothly, management professionals are required. That’s why they are hired and given the administrative duties. In short, without them, it is quite difficult to carry forward the functioning of an organization. Other than taking up an office job, BBA graduates may also choose the path of entrepreneurship. They may put their management skills to work and start their own business! Working as an independent consultant is another option available in front of them!

After completion of BBA program a student can pursue their career in the following fields :

  • Marketing Manager
  • Human Resources Manager
  • Business Consultants
  • Business Administration Researcher
  • Finance Manager
  • Operations management
  • Management consultant
  • Entrepreneurs
  • Business analyst
S.No Semester I
1 Management & Organization Behaviour
2 Business Statistics
3 Entrepreneurship Development
4 Environmental Science
S.No Semester II
1 Human Resource Management
2 Business Accounting
3 Production and Operations Management
4 English/Modern Indian Language
S.No Semester III
1 Managerial Economics
2 Principles of Marketing
3 Econometrics/India's Diversity and Business
4 IT tools for Business/Personality Development and Communication Skills /E- Commerce/Statistical Software Package(s)
S.No Semester IV
1 Business & Marketing Research
2 Macroeconomics
3 Financial Management
4 Ethics and Corporate Social Responsibility/Tax Planning
5 Summer Internship and Viva-Voce
S.No Semester V
1 Quantitative techniques for Management
2 Legal Aspects of Business

One each from 1. and 2. specializations

S.No Finance
1 International Finance or Finance Modelling and Derivatives
2 Investment Banking & Financial Services or Investment Analysis & Portfolio Management
S.No Marketing
1 Consumer Behaviour or Retail Management
2 Marketing of Services or International Marketing
S.No Human Resource
1 Training & Development or Performance and Compensation Management
2 Management of Industrial Relations or Talent and Knowledge Management
S.No Global Business Management
1 Global Business Environment OR Multinational Business Finance
2 International Trade Policy and Strategy OR Transactional and Cross Cultural Marketing
S.No Semester VI
1 Business Policy and Strategy
2 Financial Institutions and Markets

Any two from specialization:

S.No Finance
1 Project Appraisal
2 Business Analysis And Valuation
3 Strategic Corporate Finance
S.No Marketing
1 Personal Selling and Sales Force Management
2 Advertising and Brand Management
3 Distribution and Supply Chain Management
S.No Human Resource
1 HRD ; System and Strategies
2 Counselling and Negotiating Skills for Managers
3 Cross Cultural HRM
S.No Global Business Management
1 International Distribution and Supply Chain Management
2 International Accounting and Reporting System
3 International Joint Ventures, Mergers and Acquisitions

After a successful BBA, students find employment in sectors like FMCG and Consumer Durable Industry, Banking, Consultancy, Advertising Agencies, Finance, and Information Technology Companies.

A BBA provides the opportunity to work in profile of a Manager in numerous fields such as Finance, Human Resource, Information Systems, and Marketing. More profiles include Business Consultancy, Business Research and Company Administration.

The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.

BBA graduates can get jobs as executive trainees or management trainees with any of the sectors mentioned below:

  • Advertising Agencies
  • Banking & Finance
  • Consultancy
  • FMCG
  • IT Companies
  • Global Resourcing